Privacy Policy

Last updated: February 2026

1. Who We Are

Aithera Labs is a trading name of Ascendant Ventures Ltd, a company registered in England and Wales. Our registered address is 66 Paul Street, London EC2A 4NA. We operate the flood prediction platform at aitheralabs.co.uk.

For data protection enquiries, contact us at info@aitheralabs.co.uk.

2. What Data We Collect

Contact form submissions:

  • Name
  • Email address
  • Organisation (optional)
  • Message content

Dashboard access:

  • An encrypted session cookie to maintain your login state

Environmental data:

Our flood prediction system processes publicly available environmental data from the UK Environment Agency and Open-Meteo weather services. This data contains no personal information.

3. How We Use Your Data

  • To respond to contact form enquiries
  • To maintain your authenticated session on the dashboard
  • To send flood alert notifications (if subscribed)

We do not use your data for marketing purposes, profiling, or automated decision-making. We do not sell or share personal data with third parties.

4. Legal Basis for Processing

Under UK GDPR, we process personal data on the following bases:

  • Legitimate interest: Responding to enquiries and providing the flood monitoring service
  • Consent: Where you opt in to receive flood alert notifications

5. Data Retention

  • Contact form data is retained for up to 12 months
  • Session cookies expire automatically after the session ends
  • Environmental data is not stored permanently — it is fetched in real time from public APIs

6. Your Rights

Under UK GDPR, you have the right to:

  • Access the personal data we hold about you
  • Request correction of inaccurate data
  • Request deletion of your data
  • Object to or restrict processing
  • Data portability
  • Withdraw consent at any time

To exercise any of these rights, email info@aitheralabs.co.uk. We aim to respond within 30 days.

7. Cookies

We use a single essential cookie to manage your dashboard login session. We do not use tracking cookies, advertising cookies, or third-party analytics cookies. For more details, see our Cookie Policy.

8. Data Security

We implement appropriate technical and organisational measures to protect your data, including encrypted connections (HTTPS), secure session management, and access controls. Our platform is deployed on enterprise-grade cloud infrastructure.

9. Third-Party Services

Our platform uses the following external data sources:

  • UK Environment Agency: Public river level data under Open Government Licence v3.0
  • Open-Meteo: Weather and soil moisture data (no personal data is shared)

We do not integrate with social media platforms or advertising networks.

10. Changes to This Policy

We may update this policy from time to time. Material changes will be communicated via a notice on our website. The “last updated” date at the top of this page reflects the most recent revision.

11. Contact & Complaints

If you have concerns about how we handle your data, please contact us at info@aitheralabs.co.uk.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.